Book Trailers are a fun way to promote books. Colleen from Menomonie often uses them as part of the mix when she is booktalking to teens. Some libraries feature them prominently on websites.
like this one. Her students use Animoto as a platform--a simple tool that allows them to create eye-catching trailers. It might be worth spending some time checking it out! There are more great ideas and resources on the Read On Wisconsin website.